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Research papers

Lights, camera, research, action!

Even the most innovative qual methodologies tend to follow a similar path brief, fieldwork debrief, with the main consumer interaction being the groups, or ethnography or online community ... this project was different. the qual was only one part of...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action
Authors: Mike Jeanes, Andy Barker
November 8, 2012
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Citation

Jeanes and Barker (2012a, November 08). Lights, camera, research, action!. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/lights-camera-research-action-


Research papers

MOOD Consumption® theory

The MOOD Consumption® Theory provides a deeper understanding of consumer behaviour in a post-industrial world.Traditional demographic segmentation criteria such as age, gender and income no longer accurately explain buying attitudes. In today's...

Catalogue: Congress 2005: Making A Difference
Authors: Mette Kristine Oustrup, Mike Jeanes
September 21, 2005
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Citation

Oustrup and Jeanes (2005a, September 21). MOOD Consumption® theory. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/mood-consumption-theory